Hi there, I'm Bud! A senior copywriter with 12+ years of experience in fintech, B2B and B2C —* writing the kind of copy that makes people trust a brand enough to act.
* A 100% human-typed em dash.
For the past decade, I’ve written for brands where the topics and products are often complicated and the stakes are real. In that time, I’ve gotten good at writing copy that’s both clear and compelling without losing the human touch. That’s what I like about Vanta: you help businesses put more energy into earning trust and less into the manual work around it, so they can focus on why they exist. That’s a story I’d love to help tell, which is why I’m thrilled to be applying for the Senior Copywriter role.
Before I share more about me... let's play a game.
Companies I've worked with
Fun fact: I got my first job by trading 5 SNES games to Gary Vaynerchuk for a marketing interview.
Listen to the story →
Selected work
Futures trading with Charles Schwab
Charles Schwab via Third Rail Creative
Cryptocurrency investing at Schwab
Charles Schwab via Third Rail Creative
Compare thinkorswim trading platforms
Charles Schwab via Third Rail Creative
Market positioning: The keys to establishing your brand
CXL
Nailing Product Positioning: A Guide to the Positioning Process (w/ Examples)
CXL
How the Best Marketers Get Ahead: They Make Time to Learn
CXL
No-Code is Here to Stay: What’s the Play for Marketers?
CXL
Marketing ideas for brick-and-mortar retail, inspired by e-commerce
Dor
9 Simple Ways To Become An Expert Networker — Even If You’re An Introvert
Aboundless World
Things I've built
How I match this role
8+ years copywriting, with tech / B2B SaaS experience
12+ years of B2B, fintech, and SaaS copy for CXL, Charles Schwab, MoonPay, and Parcl, and Shopify.
Comfortable on complex products in fast-moving environments
Wrote futures, crypto, and thinkorswim platform copy for Schwab.
Highly proactive — doesn't wait to be told what to do
Brought Schwab new concepts and directions before being asked, which the client called out in their feedback.
Strategic thinker with strong points of view
Led AI adoption at Third Rail Creative, training the team and shaping how the agency uses AI without losing creative judgment.
Strong ownership of work, timelines, and stakeholders
Owned copy through Schwab's most demanding reviews and layers of stakeholder sign-off.
Positive, resilient, and calm under pressure
Held steady through heavy Schwab revision cycles, and clients thanked me for the partnership and patience.
Energized by great writing and storytelling
Built long-form case studies, strategic guides, and curriculum that turn dense topics into clear stories.
AI as a creative partner, not a replacement
Used AI to speed up research, drafting, and editing while keeping the final copy sharp, human, and on brand.
Ships, thinks, and raises the bar without ego
Took hard feedback across many stakeholders and kept shipping, without flattening the voice.
Open to AI that amplifies skills and improves impact
Constantly testing new AI tools to work faster and sharper, with judgment on when to trust them.
What people say
Praise from Schwab stakeholders and other collaborators.
"Working with Bud is easy. His copy is consistent, he's always pushing to use AI to work smarter, and he has a real feel for what Schwab needs. Best of all, he makes the whole team look good.
"Bud presented a menu of concepts and made each one appetizing with solid rationale. The design work helped sell in the ideas, and the team had a lot to chew on. Great work all around, with a special shout out to Bud for showcasing his creative voice.
"Sincere thank you to you and the team for bearing with all these edits. The number of stakeholders on this project is beyond what we've seen for other projects, and we know it's not easy to deal with all the edits. Thank you for the partnership and for bearing with us!
"This reiterates how much we appreciate you and the team — this is the most complex of complex reviews and stakeholders yet. We're so grateful for your patience and flexibility.
"Bud demonstrated not only his passion for producing high-quality content, but also the ability to think strategically about what separates good from meh.
"Bud was my go-to when I needed high-quality B2B content quickly. It's refreshing to work with someone who clearly lives and breathes the content space.
"Bud produced high-quality, long-form case studies. He understood our audience, incorporated our core messaging, and perfectly captured our brand. His work helped drive SEO and new business revenue.